Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specializes in the improvement of marketing, management and communications skills. He has worked in many different industries and conducted course for individual organizations and bodies, including the Chartered Institute of Marketing and the Singapore Institute of Management, around the world.
He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: a guide to the fundamentals (“The Economist”) and One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organized, focused and easy to apply. This article relates to his book Persuasive Writing for Business; this is published by Bookshaker and is available to download or in print form.