Brains Behind It Brains Behind It- Shelby Zitelman- Soom Foods, LLC by Dave Farrow August 23, 2018 by Dave Farrow August 23, 2018 ABOUT SHELBY ZITELMAN: Co-founder & CEO, Soom Foods, LLC. Shelby is the oldest of the Soom Sisters. Inspired by her entrepreneurial family, Shelby graduated… 0 FacebookTwitterPinterestEmail