Shelby is the oldest of the Soom Sisters. Inspired by her entrepreneurial family, Shelby graduated from the Wharton School with a concentration in Entrepreneurial Management, and has applied this degree to all of her jobs since.
Shelby is responsible for developing the Company’s strategy, managing the finances and accounting, managing the team and overseeing contractor relationships.
Shelby spends her downtime exploring kid-friendly Philadelphia with her husband, Dan and their two sons, Malcolm and Julius. She loves drinking beer, working out and avoiding doing the laundry.
“We founded Soom Foods with a vision that tahini would be a staple pantry item in the American market because it is a delicious, nutritious and versatile ingredient. When we started the business in 2013 we never could have anticipated that this simple utility ingredient could meet so many diverse needs and bring so much joy to our customers. We continue to work hard for you, our customers, and will always.”