Shelby is the oldest of the Soom Sisters. Inspired by her entrepreneurial family, Shelby graduated from the Wharton School with a concentration in Entrepreneurial Management, and has applied this degree to all of her jobs since.
Shelby is responsible for developing the Company’s strategy, managing the finances and accounting, managing the team and overseeing contractor relationships.
Shelby spends her downtime exploring kid-friendly Philadelphia with her husband, Dan and their two sons, Malcolm and Julius. She loves drinking beer, working out and avoiding doing the laundry.