Brains Behind It- Nathan Coleman – Elephant Pants

by Dave Farrow
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CEO, The Elephant Pants.
Nathan is a true animal lover, and has built a wonderful niche e-commerce company with the mission of helping elephants.
I grew up in Westchester County, which is right outside New York City. I am 29 years old. I went to Rochester Institute of Technology and graduated in 2009. I got out of college with a Business Management degree and went to work at a chicken wing shop that I worked at in high school. I worked in retail and then eventually made my way to Kraft.
When I was there, I was Product Change Manager. I was there for about a year. Then I went to Unilever where I pretty much did the same thing for deodorants. While at Unilever, I started a men’s wear accessories company. We sold neck ties, bow ties, and socks. That was our first introduction to e-commerce. That’s what we did prior to Elephant Pants. That’s where we learned all of our e-commerce skills. We made a ton of mistakes but we learned a lot from all of those mistakes. We grew our skill set to be able to apply to Elephant Pants.
In 2014, two friends found themselves looking up at an elephant and something clicked. They understood why elephants had been revered for thousands of years and why so many people traveled far and wide to see them.
Determined to put an end to the exploitation of elephants around the world, the pair hatched a plan to help save them : Pants, but not just any pants… The most comfortable pants that anybody had ever worn.
Since The Elephant Pants opened it’s doors in 2014, it has sold more than 400,000 pairs of pants and donated more than $127,000 to organizations that are looking to make the world a safer place for elephants.


Dave Farrow

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